Haoran Chris Chu
Assistant Professor
- Gainesville FL UNITED STATES
- College of Journalism and Communication
Haoran Chris Chu researches health and risk/science communication, including AI influence on interventions and communication strategies.
Contact More Open optionsBiography
Haoran Chris Chu’s research expertise lies predominantly in the realms of public health and risk/science communication. He has investigated intricacies of public perceptions surrounding health and environmental risks, especially within the contexts of infectious disease prevention, sustainability and resilience, and their associated sociological and psychological constructs. His work has shed light on how individuals perceive, internalize and act upon health advisories, environmental warnings and science-driven narratives. His research explores artificial intelligence and its potential to influence public health interventions and communication strategies.
Areas of Expertise
Media Appearances
The Talking Dead? Using Deepfake Resurrection for Good
Psychology Today online
2023-04-20
Artificial intelligence has become increasingly advanced. Deepfakes are seemingly realistic, digitally manipulated videos that can depict people, events, and things to look and sound authentic, even though they are not. Deepfakes can be indistinguishable from reality. They are so advanced that they can become viral Internet messages with the potential to have an emotional and behavioral impact on us. The use of deepfakes has sparked discussions of morality, ethics, and legality.
Articles
Construing Climate Change: Psychological Distance, Individual Difference, and Construal Level of Climate Change
Environmental CommunicationHaoran Chu
2022-04-18
This study examines the influences of distance cues and individual characteristics, including trait empathy, time orientation, age, and gender, on people’s construal of climate change. A content analysis was utilized to investigate American adults’ mental construal of climate change after exposure to messages illustrating its impacts in close or distant locations and times.
Examining the direct and indirect effects of trust in motivating COVID-19 vaccine uptake
Patient Education and CounselingSixiao Liu, Haoran Chu
2022-02-12
This study aims to investigate how trust in healthcare providers, public health agencies, politicians, and pharmaceutical companies shaped people's attitudes and behavioral intention associated with COVID-19 vaccination, directly and indirectly via the mediation of vaccine evaluation and emotions.
