Yong Jae Ko
Professor
yongko@ufl.edu
352-246-4771
- Gainesville FL UNITED STATES
- College of Health and Human Performance
Yong Jae Ko specializes in sports marketing and sports consumer research.
Contact More Open optionsBiography
Yong Jae Ko, is a professor in the Department of Sports Management at the University of Florida. His primary research interest is sports consumers’ decision-making process in a variety of business segments, such as sponsorship, endorsement, branding, technology/e-business, and nonprofit business sector.
Areas of Expertise
Sport Consumer Behavior
Sports Marketing
