Kasey Windels
Associate Professor
- Gainesville FL UNITED STATES
- College of Journalism and Communications
Kasey Windels' research centers on the advertising agency itself, with a specific interest on creativity within the advertising agency.
Contact More Open optionsBiography
Kasey Windels' research interests center on the advertising agency itself, with a specific interest on creativity within the advertising agency. Her research examines the social and environmental factors that influence creativity within the advertising agency. A statistic from her research on who gets credited for work featured in the Communication Arts Advertising Annual was used to name the 3% Conference, an annual conference dedicated to supporting more female creative leadership in advertising agencies.
Areas of Expertise
Social
Articles
From below the glass ceiling: female perspectives in the world of advertising
Journal of Gender StudiesSophia Mueller, et. al
2021-09-16
The majority of investigations exploring gender issues in advertising agencies have focused on the barriers female creatives face. However, these challenges are not restricted to a singular department within an agency. This study examines how gender identity shapes women’s experiences in the advertising industry and seeks to understand why women are exiting the industry despite a growing number of women earning advertising-oriented degrees in recent years.
Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory
Journal of Current Issues & Research in AdvertisingNoura Ibrahim, et. al
2023-05-01
Historically, White people have been overrepresented in the advertising industry, making them the dominant group. Through in-depth interviews with twenty-five co-cultural advertising professionals living in the United States, we examined how minorities working in the advertising industry employ various communication practices while engaging with White dominant group members.
