The following experts on grassroots social movements are available to speak with reporters:

The emergence of grassroots movements such as #metoo and #neveragain are not new in our democracy. What is new is how we understand the effectiveness of such movements, given new communication science and new communication platforms. Our experts can discuss the effectiveness of grassroots advocacy from a social science, communication and historical perspective.

Social Change Communication

Ann Christiano

Frank Karel Chair for Public Interest Communications and Director, Center for Public Interest Communications at the College for Journalism and Communications

Christiano is a leading expert in public interest communications, a growing discipline uses science-driven strategic communications and storytelling to advance positive social change. She writes and speaks frequently about strategic communication of social movements and the social science about how people feel and react to polarizing issues.

Stop Raising Awareness Already
The Back-of-the-Envelope Guide to Communications Strategy



Annie Neimand

Research Director, Center for Public Interest Communications and Ph.D. Candidate, Department of Sociology.

Neimand studies social movement messaging, tactics and mobilization, as well as how movements can use the science behind how people think and behave to design for social change. Neimand is an expert in the science of social movements, and works with social change organizations to apply those insights to their efforts.

Can #MeToo Have Lasting Influence?
To Win Against False Information, We Must Play Offense


Digital Activism

Linda Hon

Professor, Department of Public Relations and Director, Public Relations and Social Advocacy Project, College of Journalism and Communications

Dr. Hon’s research focuses on understanding how citizen groups are using digital media for grassroots activism to effect social change. The Public Relations and Social Advocacy Project is dedicated to exploring collaborative communication solutions to social issues, particularly using digital activism.

Social Media Framing Within the Million Hoodies Movement for Justice
Digital Social Advocacy in the Justice for Trayvon Campaign
“To Redeem the Soul of America”: Public Relations and The Civil Rights Movement


Environmental Change Movements

Cynthia Barnett

Environmental Journalist in Residence, College of Journalism and Communications and Environmental Fellow in Residence at UF’s Bob Graham Center for Public Service

Barnett is an award-winning journalist and author of three acclaimed books on water. She writes and speaks on the role of grassroots movements in environmental change in Florida and nationally, from how ordinary Americans helped end the age of big dams to the “never again” public turning points spurred by flaming rivers and fish kills that helped lead to creation of Florida’s water management districts and the U.S. Clean Water Act.

Why It’s Important to Save Our Seas’ Last Pristine Places
Can We Engineer a Way to Stop a Hurricane?


Historical Perspective

Paul Ortiz

Associate Professor, History, Department of History and Director, Samuel Proctor Oral History Program

Dr. Ortiz’ research centers on a variety of social movements including: labor, immigration, student organizing, African Americans and Latinx activism.

What the U.S. (and World) Owe to Haiti
‘Do We Have To Fight Nazis Again?’ Professor Says Of Spencer At UF