Lyle Brenner University of Florida

Lyle Brenner

Associate Professor

lyle.brenner@warrington.ufl.edu
  • Gainesville FL UNITED STATES
  • Warrington College of Business

Lyle Brenner's research investigates how consumers and managers make predictions, inferences and decisions.

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Biography

Lynn Brenner's research investigates how consumers and managers make predictions, inferences and decisions. He teaches courses in consumer behavior, quantitative methods and statistical modeling and managerial decision making.

Industry Expertise

Consumer Services
Consumer Goods
Business Services

Areas of Expertise

Consumer and Managerial Decision Making
Statistics and Research Methods
Consumer Statistical Reasoning
Judgment Under Uncertainty
Mathematical Psychology
Measurement Theory
Business

Media Appearances

The Irrationality of Irrationality: The Paradox of Popular Psychology

Scientific American  online

2012-04-27

In 1996, Lyle Brenner, Derek Koehler and Amos Tversky conducted a study involving students from San Jose State University and Stanford University. The researchers were interested in how people jump to conclusions based on limited information. Previous work by Tversky, Daniel Kahneman and other psychologists found that people are “radically insensitive to both the quantity and quality of information that gives rise to impressions and intuitions,” so the researchers knew, of course, that we humans don’t do a particularly good job of weighing the pros and cons. But to what degree? Just how bad are we at assessing all the facts?

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Languages

  • English

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